AI Insights · Timothy · July 2025
Top 5 iOS Subscription Games in the US, Q2 2025
Explore the performance of the top 5 subscription games on iOS in the US during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the top subscription games on iOS in the United States showed varied performance in terms of downloads and active users. This data, sourced from Sensor Tower, provides insights into the trends observed during this period.
Black Mirror: Thronglets saw a significant initial surge in weekly downloads, peaking at approximately 114K in mid-April. However, a steady decline followed, with downloads dipping to around 3.5K by the end of June. Weekly active users mirrored this trend, starting strong at 137K and decreasing to just under 1.5K.
Storyteller experienced fluctuations in downloads, with a notable peak of approximately 25K towards the end of May. Active users also fluctuated, starting at 54.8K, peaking at 61.5K in early June, and ending the quarter at 46.7K.
Squid Game: Unleashed maintained a stable download rate initially but saw a dramatic increase towards the end of June, reaching approximately 183K. Active users followed a similar pattern, starting at 181K and surging to over 314K by the quarter's end.
Street Fighter IV CE NETFLIX launched in late April and achieved its highest download rate of 37.4K in its first week. However, downloads declined steadily, reaching around 9.3K by the end of June. Active users also saw a decrease from 35.1K to 6.3K over the same period.
Too Hot To Handle 3 NETFLIX started the quarter with a download rate of 16.4K, which decreased in May before recovering to about 10.4K by the end of June. Active users displayed a fluctuating trend, peaking at 23.3K in early May and ending at 20.1K.
For more detailed insights and data, visit Sensor Tower's platform.